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Information
on Advertising:
Advertising is paid and/or
sometimes free communication through a medium in which
the sponsor is identified and the message is controlled.
Variations include publicity, public relations, product
placement, sponsorship, underwriting, and sales promotion.
Every major medium is used to deliver these messages,
including: television, radio, movies, magazines, newspapers,
the Internet, and billboards.
Advertisements can also
be seen on the seats of grocery carts, on the walls
of an airport walkway, on the sides of buses, heard
in telephone hold messages and in-store PA systems.
Advertisements are usually placed anywhere an audience
can easily and/or frequently access. |
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Types
of advertising:
Media: - Commercial advertising
media can include wall paintings, billboards, street furniture
components, printed flyers and rack cards, radio, cinema and
television ads, web banners, shopping carts, web popups, skywriting,
bus stop benches, human directional, magazines, newspapers,
town criers, sides of buses, taxicab doors, roof mounts and
passenger screens, musical stage shows, subway platforms and
trains, elastic bands on disposable diapers, stickers on apples
in supermarkets, the opening section of streaming audio and
video, posters, and the backs of event tickets and supermarket
receipts.
Covert advertising: - Covert
advertising is when a product or brand is embedded in entertainment
and media. For example, in a film, the main character can
use an item or other of a definite brand, as in the movie
Minority Report, where Tom Cruise's character John Anderton
owns a phone with the Nokia logo clearly written in the top
corner, or his watch engraved with the Bulgari logo. Another
example of advertising in film is in I, Robot, where main
character played by Will Smith mentions his Converse shoes
several times, calling them "classics," because
the film is set far in the future. |
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